Helmed by Lara Kovacevich, ZHIVAGO was launched in 2012, rapidly developing a cult-like following for their signature fusion of impeccably tailored ready-to-wear, architectural separates and high-octane eveningwear. The name "ZHIVAGO" itself, derived from the Russian word for "daring," sets the stage for this label: pushing boundaries and reimagining fashion.

Enjoying global renown, the label is stocked in boutiques worldwide, including Neiman Marcus department stores and Saks 5th Avenue in the USA.

ZHIVAGO's aesthetic is a captivating fusion of power dressing, elegant details, and a dash of early MTV glamour. Drawing inspiration from the best of the '8Os and '7Os glam rock, the label's signature strong shoulder dominates its collection. These bold shoulders pay homage to the power suits of the '80s while infusing them with a touch of '70s glam rock costuming. In some designs, the shoulder is softened with sheer panels and intricate floral appliques, while in others, it's amplified to a crisp, pointed perfection. The result is a captivating blend of romanticism and provocation akin to red carpet catnip.

While primarily known for their high-end women's eveningwear, ZHIVAGO adds a unique twist to the genre. Their collection of dresses, gowns, and jumpsuits reimagines what eveningwear can be as if it were designed by pop stars from Mars. Every piece exudes confidence, style, and an unapologetic spirit that challenges traditional notions of formal dressing. ZHIVAGO's designs are more than just clothing; they are statements that command attention and leave an indelible mark.